Event Management Software Stack: Plan, Promote and Prove ROI
Build the technology stack for a modern events team.
Event teams plan, promote and run virtual, hybrid and in-person events, then prove their pipeline and engagement impact. The stack combines an event management platform with registration and payments, webinar and streaming tools, marketing automation, on-site check-in and analytics connected to the CRM.
Reviewed by Saaskart ResearchUpdated How we pick
- 5
- Stack layers
- 15
- Categories covered
- 1,122+
- Products to compare
- 8
- Top picks with free plans
Stack blueprint
Live marketplace dataQuick answer
What is the best tech stack for event teams?
The best tech stack for event teams covers 5 layers: plan & run, virtual & hybrid, promote, engage & follow up and measure. Start with Eventbrite for event management, ON24 for webinar software, Klaviyo for email marketing, Unbounce for landing page builder and Stripe for payment gateways, then add growth and scale tools as volume increases.
Key takeaways
- 8 of the top picks in this stack offer a free plan, so you can start for little or no cost.
- Run the stack by registration-to-attendance rate: promotion effectiveness.
- Connect registration to crm first. Registrants and attendees sync with engagement data.
- Avoid the most common mistake: no CRM sync, so leads go cold after the event.
Who it's for
Who needs a tech stack for event teams?
Field and event marketers
Registration, promotion and ROI tracking.
Conference organizers
Ticketing, agenda, sponsors and apps.
Webinar programs
Reliable streaming and lead capture.
The problems it solves
Problems the right software solves for event teams.
Proving ROI
Events are expensive and need pipeline attribution.
Attendance
Registrants do not always show up.
Logistics
Venues, speakers, sponsors and staff need coordination.
Engagement
Virtual audiences drift without interactivity.
Stack blueprint
Events Function tech stack: every layer and category.
Each layer maps to real marketplace categories. Open any category to compare products, reviews and pricing.
Plan & Run
Event platform, registration and ticketing.
Virtual & Hybrid
Webinars, streaming and video.
Promote
Email, social and landing pages.
Engage & Follow Up
CRM, scheduling and surveys.
Measure
Attendance, engagement and pipeline.
Top picks by category
Best software for event teams, by category.
Market leaders researched for each category, with what to look for before you buy. Pick a layer to explore.
Plan & Run
Event platform, registration and ticketing.
Software
Best Event Management for event teams
What to look for
- Event types
- Registration & ticketing
- Engagement features
Event ticketing and discovery
The Event Experience Operating System for in-person, virtual and hybrid
Enterprise event management and venue sourcing platform
Software
Best Payment Gateways for event teams
What to look for
- Assess your payment needs
- Evaluate security and compliance
- Compare fees and pricing
Payments infrastructure and financial APIs for the internet
Full-stack payments and business banking platform
Global payments platform for enterprises
Software
Best Project Management for event teams
What to look for
- Match methodology & complexity
- Views & flexibility
- Collaboration & communication
Work management platform for teams to plan, track, and deliver work
All-in-one productivity platform: tasks, docs, goals, and chat
Work OS: visual work management for projects, CRM, and workflows
Virtual & Hybrid
Webinars, streaming and video.
Software
Best Webinar Software for event teams
What to look for
- Use case
- Scale & attendees
- Lead capture & marketing
Webinar and digital experience platform for engagement
The browser-based video engagement platform for webinars.
The no-download webinar platform built for marketers.
Software
Best Video Conferencing for event teams
What to look for
- Define your meeting needs
- Assess quality and reliability
- Check capacity and scale
Video conferencing, phone, and team collaboration platform
Team chat, meetings, and collaboration hub in Microsoft 365
Cisco Webex: video meetings, calling, and collaboration suite
Software
Best Video Marketing for event teams
What to look for
- Primary need
- Lead capture & CTAs
- Analytics
Video hosting and marketing platform for businesses
Video for sales, marketing, and communication with analytics
Professional video hosting, creation, and collaboration platform
Promote
Email, social and landing pages.
Software
Best Marketing Automation for event teams
What to look for
- B2B vs. B2C
- CRM integration
- Ease vs. power
Email marketing, automation, and CRM for growing businesses.
AI-powered customer platform for marketing, sales, and service
Email marketing and automation platform for growing businesses
Software
Best Email Marketing for event teams
What to look for
- Primary use
- Deliverability
- Automation
Email, SMS, and marketing automation built for ecommerce.
Email marketing and automation platform for growing businesses
Email, SMS, and CRM marketing on one affordable platform.
Software
Best Social Media Management for event teams
What to look for
- Primary need
- Networks supported
- Team & approvals
Social media management with the Wisdom AI teammate
Social media management, engagement, and analytics platform
Social media scheduling and analytics with a free plan for 3 channels
Software
Best Landing Page Builder for event teams
What to look for
- Primary need
- Ease & templates
- Testing & optimization
AI-powered landing page builder and conversion optimization platform
Landing pages and lead generation
Landing page platform for advertising conversion and personalization
Engage & Follow Up
CRM, scheduling and surveys.
Software
Best CRM Software for event teams
What to look for
- Business requirements
- Team size
- Integrations
Free CRM that scales with your business.
Affordable, customizable CRM for growing businesses.
The sales-focused CRM built to grow your pipeline.
Software
Best Scheduling for event teams
What to look for
- Define your scheduling need
- Check calendar integration
- Evaluate team and routing features
Automated scheduling to book meetings without the back-and-forth
Online appointment scheduling for service businesses
Inbound lead conversion, routing, and scheduling for revenue teams
Software
Best Survey Software for event teams
What to look for
- Match complexity to need
- Question types & logic
- Distribution channels
Experience management platform for CX, EX, and market research
Online survey and form software for feedback and research
Conversational forms, surveys, and quizzes that people finish.
Measure
Attendance, engagement and pipeline.
Software
Best Marketing Analytics for event teams
What to look for
- Questions to answer
- Data integration
- Attribution
Free web and app analytics from Google with enterprise tier
Ecommerce analytics and attribution for DTC brands.
Marketing intelligence and multi-touch attribution.
Software
Best Business Intelligence for event teams
What to look for
- Define your BI needs
- Data connectivity
- Self-service & ease of use
Business intelligence and data visualization in the Microsoft ecosystem
Open-source business intelligence anyone on your team can use.
KPI dashboards and analytics from all your business tools
What to buy first
What software should event teams buy first?
Start with the essentials, then add layers as volume and complexity grow. Each step shows our top pick.
Starter
Launch the essentials
- Event Management
- Webinar Software
- Email Marketing
- Landing Page Builder
- Payment Gateways
Growth
Automate and retain
- Marketing Automation
- CRM Software
- Social Media Management
- Survey Software
- Video Conferencing
Scale
Optimize and expand
- Project Management
- Video Marketing
- Scheduling
- Marketing Analytics
- Business Intelligence
Indicative entry prices use each top pick's published starting price; billing periods and tiers vary by vendor.
AI agents
Best AI agents for event teams.
The agent categories that create the most leverage for events function teams, with leading options in each.
Marketing AI
AI marketing platform with agents, brand voice and content pipelines
HubSpot's AI layer: Copilot, agents and data enrichment across the CRM
GTM AI platform for marketing
Content Generation
AI marketing platform with agents, brand voice and content pipelines
GTM AI platform for marketing
AI search visibility platform with GEO tracking and content
AI Video
AI avatar video platform with 160+ languages, from a free plan to enterprise
AI avatar video generator with 175+ language translation and voice cloning
Generative AI video and tools
Meeting Assistants
AI voice transcription and meeting notes in real time
AI meeting recorder with transcripts, summaries and CRM sync
Free AI meeting notetaker with unlimited recordings and summaries
How it connects
How to integrate a tech stack for event teams.
A stack is only as strong as the data flowing between its tools. Check these connections before you buy.
Registrants and attendees sync with engagement data.
Reminder sequences lift attendance.
Attendance ties to pipeline and revenue.
Feedback shapes the next event.
Operator playbook
KPIs and mistakes to avoid for event teams.
KPIs to run the business by
Registration-to-attendance rate
Promotion effectiveness.
Event-influenced pipeline
Business impact.
Cost per attendee
Efficiency.
Session engagement
Content quality.
NPS
Attendee satisfaction.
Common mistakes to avoid
- No CRM sync, so leads go cold after the event.
- Too few reminders before the event.
- Measuring registrations instead of pipeline.
- Recording sessions but never repurposing them.
A 90-day rollout plan
Days 0 to 30
Foundation
- Set up registration and event platform
- Add webinars and scheduling
Days 31 to 60
Grow
- Promote across channels
- Engage attendees
Days 61 to 90
Optimize
- Measure and follow up
- Add AI agents
Implementation partners
Implementation partners for event teams.
Vetted service providers who implement, integrate and manage these systems.
Build your stack
Get a recommendation for your business.
Tell us about your team, budget and current tools. We'll suggest the right software, AI agents and partners for each layer.
- Tailored to your size and stage
- Software, AI agents and services together
- No obligation, free to request
Frequently asked questions
Frequently asked questions about tech stacks for event teams
What is the best event management software?
Cvent, Bizzabo, Eventbrite, Swoogo and Whova are widely used, depending on event size and type. Webinar programs often use ON24, Livestorm or Zoom Webinars.
How do you measure event ROI?
Sync registrants and attendees to the CRM, track engagement, and attribute pipeline and revenue influenced by the event against total cost.
How can you increase event attendance?
Send a reminder sequence before the event, add calendar invites, promote speakers and sessions, and offer on-demand access to registrants who miss it.
What is the Events Stack?
Event teams plan, promote and run virtual, hybrid and in-person events, then prove their pipeline and engagement impact. The stack combines an event management platform with registration and payments, webinar and streaming tools, marketing automation, on-site check-in and analytics connected to the CRM. The Events Stack on Saaskart maps this into 5 layers: Plan & Run, Virtual & Hybrid, Promote, Engage & Follow Up and Measure.
What software does a events function business need first?
Start with Event Management, Webinar Software, Email Marketing, Landing Page Builder and Payment Gateways. These cover the essentials. Add Marketing Automation, CRM Software, Social Media Management and Survey Software as you grow, and Project Management, Video Marketing, Scheduling and Marketing Analytics at scale.
What are the best tools for event teams?
Leading options include Eventbrite, Stripe, Asana, ON24, Zoom, Wistia, ActiveCampaign and Klaviyo. The right choice depends on your size, budget and existing systems, so compare products category by category on Saaskart.
Who is the Events Stack for?
Field and event marketers: Registration, promotion and ROI tracking. Conference organizers: Ticketing, agenda, sponsors and apps. Webinar programs: Reliable streaming and lead capture.
Which KPIs should a events function business track?
Key metrics include Registration-to-attendance rate, Event-influenced pipeline, Cost per attendee, Session engagement and NPS. Registration-to-attendance rate: Promotion effectiveness.
What mistakes should you avoid when building a events function stack?
No CRM sync, so leads go cold after the event. Too few reminders before the event. Measuring registrations instead of pipeline. Recording sessions but never repurposing them.
Which AI agents work best for events function?
The most useful AI agent categories for this stack are Marketing AI, Content Generation, AI Video, Meeting Assistants and AI Translation. Deploy them next to your core software, grounded in your own data, with human review for important decisions.
How much does a events function tech stack cost?
Costs depend on the tools, tiers and scale you choose. Many categories in the Events Stack offer free plans or trials, and Saaskart shows real starting prices so you can budget layer by layer. Use Build Your Stack for a tailored recommendation.
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Software, AI agents and services for every layer, in one marketplace.